Most agencies win you with a pitch, then hand your account to whoever has capacity that month. Trefkrag doesn’t work that way.
Partner status requires certification and maintained performance standards, reviewed by Google. At big agencies the badge belongs to the company while a junior runs your campaigns. Here, the certified specialist is the one in your account.
The person who audits your account builds it and manages it. Nobody learns Google Ads on your budget.
Questions get answered by the person doing the work, not relayed through an account manager.
Your fee pays for campaign work, not coordination.
No lock-in. You pay Google directly and own the account, data and history.
Look for a Google Ads agency that shows you real client results, gives you full account ownership, and reports in language you actually understand. Ask whether they have managed campaigns in your industry and for the South African market specifically, since local search behaviour and competition differ from overseas. Google Partner status is a useful filter, but references and transparent reporting matter more.
A local Google Ads agency understands South African buyer behaviour, seasonal demand, ZAR budgets and the competitors you are actually bidding against. International agencies often apply templates built for US or UK markets, which can waste spend on the wrong keywords and locations. Working in the same time zone also means faster responses when a campaign needs adjusting.
Search campaigns can generate enquiries within the first week. Reliable, consistent performance usually takes 60 to 90 days, once there is enough data to optimise against.
No. A smaller, tightly focused budget aimed at high-intent keywords often outperforms a large, unfocused one. We would rather start lean and scale what works.
You pay Google directly and retain full ownership of your account. We manage it on your behalf. If we ever part ways, the account and its history stay with you.
